Justin Bieber drew a torrent of derisive comments on Instagram after posting a basketball “photo dump” soundtracked to his 2025 track “I Do” within hours of his former girlfriend Selena Gomez marrying producer Benny Blanco in California, with users accusing the singer of insensitive timing and reading the post as a pointed message.
Bieber did not reference Gomez or the wedding in the caption, but the choice of song—a marriage-themed ballad he has associated with his wife, Hailey Bieber—was immediately flagged by commenters, many of whom framed it as an ill-judged juxtaposition with Gomez’s ceremony in Santa Barbara.
“Choice of song is wild,” one widely liked comment read; another told him, “The love of your life just got married.” Others quipped, “Benny: I do; Justin: I do too.”
Gomez, 33, confirmed on Sunday that she and Blanco, 37, had wed on Saturday, September 27, sharing a set of images and clips of the couple in wedding attire with the caption “9.27.25.” Blanco, posting separate photos that highlighted their rings and Gomez’s veil, wrote, “I married a real life disney princess.”
Both wore Ralph Lauren; Gomez appeared in a halter-neck satin gown with floral detailing while Blanco wore a black tuxedo and bow tie. Celebrity guests included Taylor Swift and Gomez’s Only Murders in the Building co-stars Steve Martin and Martin Short, according to outlets that covered the weekend events.
Bieber’s post featured stills and clips of him playing at The League court in Los Angeles, with “I Do” chosen as the audio. The song—released this year as part of a run of new material—includes the refrain “feelings won’t fade,” a lyric Bieber referenced in a separate social media snippet this month.
The timing and soundtrack drew a wave of trolling beneath the post, with comments repeating lines like “You lost her—get over her,” and riffing on wedding vows. A smaller number of users pushed back, noting Bieber is married and urging others to “grow up.”
The online pile-on unfolded as mainstream entertainment outlets documented the Gomez–Blanco wedding. The Los Angeles Times reported that the ceremony took place in California and noted Blanco’s caption as well as Gomez’s post marking the date; People published additional details and images shared by the couple, including shots of the veil and the ring close-ups.
The coverage underscored that the wedding capped a relationship Gomez and Blanco made public in late 2023, followed by an engagement announcement in December 2024.
Bieber, 31, has been publicly linked to Gomez for much of the last decade. The pair first began dating as teenagers and were on and off for years before separating for good in 2018. Bieber married Hailey Baldwin that September in a New York City civil ceremony and held a larger celebration with family and friends in South Carolina the following year.
Those timelines were independently documented at the time by People and other outlets.
Speculation about lingering tensions between Gomez and Hailey Bieber has been a recurring feature of online discourse over the past several years, though both women have addressed the subject.
In a 2022 interview with the Call Her Daddy podcast, Hailey Bieber said there was “no drama” and described her stance toward Gomez as “all love.” Shortly afterward, Gomez and Hailey Bieber posed together for photos at the Academy Museum Gala in Los Angeles, a gesture that was widely read as an attempt to cool down fan feuding.
Against that backdrop, the reaction to Bieber’s latest post was swift.
Entertainment sites that picked up the remarks compiled examples of the trolling language, much of it fixated on the symbolism of posting a basketball reel to a track titled “I Do” on the same day that Gomez exchanged vows. Several outlets highlighted the proximity—Los Angeles to Santa Barbara—and the fact that Gomez’s wedding posts were flooding timelines concurrently with Bieber’s carousel.
Bieber has used Instagram frequently this month to promote new music and tease performances, but he has not publicly commented on the flood of responses under the basketball post.
Earlier in the week, his mother, Pattie Mallette, shared a lengthy prayer for her son on Instagram, writing, “We’re cheering you on and praying for you always Justin,” before adding a series of faith-based appeals for “freedom, strength, clarity, and healing.”
The message, posted days before Gomez’s wedding, drew its own round of headlines and was noted by entertainment outlets as part of the broader conversation around Bieber’s online presence this month.
Gomez’s wedding imagery and Blanco’s captions further grounded the story in the couple’s own words. The Los Angeles Times noted Blanco’s comment “my wife in real life” beneath Gomez’s post and his subsequent caption about marrying a “real life disney princess.” People added wardrobe and guest details and reported that Gomez’s mother said on Instagram that her father, David Cornett, walked the singer down the aisle.
Those specifics, combined with Gomez’s “9.27.25” date stamp, provided a clear chronology for the weekend’s events that formed the context for the reaction to Bieber’s post.
Bieber’s history with Gomez remains one of the most scrutinized narratives in pop culture. Their relationship began when they were teenagers, endured extended breaks, and became closely watched by fan communities that assigned portmanteau nicknames and pored over public posts and lyrics for perceived signals.
After Bieber married Hailey, both couples became recurring reference points in online disputes among fans, with periodic waves of criticism typically triggered by innocuous posts. That cycle in turn prompted both Gomez and Hailey to call for restraint: in September 2022, after Hailey’s interview, Gomez went live on social media to say she had seen “vile and disgusting” comments and urged her followers to be kind.
The latest episode followed a similar script: a high-profile personal milestone for Gomez amplified across social platforms; a near-simultaneous, otherwise routine post by Bieber paired with marriage-coded audio; and comment threads that rapidly filled with fan adjudications of meaning and motive.
The language of the most-shared replies—short, cutting, and framed as verdicts—mirrored the tenor of earlier flare-ups, while a countercurrent of users attempted to redirect focus by pointing to Bieber’s current marriage.
Publicly available reporting this weekend offered no indication that Bieber intended the post as commentary on his ex-girlfriend’s wedding. The content itself—clips from a basketball run—was in line with the informal, behind-the-scenes material he has often shared.
The element that made it combustible inside fan spaces was the soundtrack selection. “I Do,” which Bieber has performed and promoted this year alongside new material, was read by many as explicitly marital in theme; one outlet noted he had highlighted the lyric “feelings won’t fade” in a recent share. Even so, the comments under the post represented interpretations rather than explicit statements by Bieber.
The prominence of Gomez’s wedding content ensured the conversation would not be contained to fan accounts. Major entertainment outlets quickly established key facts—date, location, attire, guest list—and republished the couple’s images.
In doing so, they provided a verified record of events, while the response to Bieber’s post remained largely a social-media phenomenon collated by those same sites. The juxtaposition of a celebrity wedding and a separate celebrity post, however mundane in isolation, became the story because of the enduring public interest in the people involved and the persistent habit of reading coded messages into their feeds.
Bieber’s marriage to Hailey is now in its seventh year, with the pair having marked their anniversary earlier this month; their courthouse wedding in New York on September 13, 2018, and a subsequent South Carolina celebration in 2019 are well documented in contemporaneous coverage.
Nothing in Bieber’s weekend post altered that status. What it did, as evidenced by the comments captured by multiple outlets, was provide a fresh canvas for a familiar set of online arguments about history, closure and perceived subtext.
For Gomez and Blanco, the weekend marked a public turning of the page. The couple’s relationship has developed largely in view of fans since late 2023, and their own accounts, rather than third-party leaks, set the tone for their wedding announcement.
That clarity—an explicit date, images from the day, a single line from the groom—stood in contrast to the interpretive swirl under Bieber’s basketball reel. As of Monday, neither Bieber nor representatives for the involved parties had issued statements addressing the Instagram backlash directly; the visible record is limited to the posts themselves and the comments beneath them.
The episode underscored how unremarkable content—sports snapshots, a familiar soundtrack selection—can become contested symbolism when released into a pop-cultural ecosystem that has spent years mapping connections among a small set of figures.
With Gomez and Blanco’s marriage now confirmed, the reaction to Bieber’s post reflected less a new development than the persistence of an old narrative observers have been trying, at various points, to de-escalate. The last time the key players addressed it directly, they urged fans to stop looking for feuds.
The weekend’s comment threads suggest that message remains only partially heeded.
